Strategy

Achmea’s strategy builds upon two points of departure: our core competences and achieving synergies. First, we aim to deploy our core competences to best effect. And second, we actively seek efficiency from synergy. We actively seek synergies in our processes and systems, and by combining back-office activities to achieve economies of scale. These building blocks translate into concrete strategic choices.

Achmea's strategic choices

Building on our core strengths

Non-life, Health and Income protection are our core competences. We deliver these services through market-leading banking and direct channels. We are committed to investing in these product lines and distribution channels.

In addition, we distribute insurance products via brokers, which contributes to economies of scale in our core products. This also gives us access to market segments where the brokers are strong. In turn, these brokers have access to first-class, standardised products developed by Achmea.

Meanwhile, occupational health and health services support our insurance activities by helping to reduce claims ratios and increase sales.

We aim to strengthen our individual life insurance and pensions services by creating a range of standardised, simple and transparent products.

National and international growth

Our overall strategic objective of maintaining and growing our dominant position in the Netherlands is sound. The Netherlands is one of the most mature insurance markets in the world, ranking in the global top 10 for gross written premiums.

We are market leader in the Dutch insurance sector, where Achmea is a household name. Achmea has a broad product offering and a full range of distribution channels to support its market-leading position. This market reality forms Achmea’s strategic multi-brand, multi-distribution channel approach; the aim is quality rather than price leadership.

Outside the Netherlands, we have a more modest position in a number of international markets. A greater geographic and risk spread is in the interests of all stakeholders, not least because growth in these countries is greater than in the Netherlands. The ultimate goal is to be a significant player in a limited number of markets rather than a small player in many markets. This will be in line with our core competence strategy.

The strategic focus is on Turkey, Russia and Greece. Achmea's operating company in Turkey, Eureko Sigorta, will be further developed and in Greece, Interamerican is a well-known label and ranks number two in the market with strong positions in Health, Non-life and Life. Our Oranta operation in Russia is managed for future growth and is active in a market where we want to be.